Text effect transitions use the letters on the slide to generate visual effects.
Text effect transitions include Anagram, Shimmer, Sparkle, and Swing. For best results with text effects transitions, use two consecutive slides containing simple, prominent text with some letters in common. Make the text on both slides the same font and size. For the Anagram and Swing transitions, make sure the text is also placed in the same position on both slides.
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Create a slide containing simple, prominent text (for example, a title or short proclamation).
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Select the slide in the Slide Navigator and press Command-D to duplicate the slide.
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On the copy of the slide, delete the existing text and type the text you want on the slide.
Make sure the new text is something simple and that it contains at least a few of the same letters as on the first slide.
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Select the first slide of the pair and apply the text effect transition you prefer. For detailed instructions on how to add a transition between slides, see Adding Transitions Between Slides.